Have you heard the story about the little red hen that wanted to make a cake? It’s an old story and in summary form runs like this:
Hen wants to bake a cake
Hen asks friends to help
Friends all have an excuse
Hen bakes cake all by herself
Friends come to ask for a piece.
Hen has a few choice words for friends.
I am starting to feel like that hen: already have the chicken legs going, am known for flapping my wings and I
look great in red. But it isn’t cakes that interest me, it is the use, health and welfare of our horses. Being in New Jersey, we are the sentry for what will eventually occur throughout the country. We are in regulation mode, losing real estate mode, losing horses and services mode.
As an industry we are diverse, non-cohesive and therefore non-threatening to politicians and non-important. We grumble when regulations come down to affect us, but we just wad up the notice, kick the dirt and spit. Wow, that really got a lot done. We are not proactive nor reactive, but very involved in the animal that is the target.
There are a lot of reasons for this problem, I’d like to tackle many of them in some of my future blogs. And they are valid reasons. But if we are going to control our own destiny we have to understand the reasons for this malaise and work to solve them.
I propose that there are three major hinderances to getting people engaged in the workings of the horse industry: Fear, Ignorance, and Time
My personal guess is that Fear is the largest factor. People are afraid to be involved. That fear has a lot of different bases and if you asked someone he/she would deny it vehemently, except for the perceptive individual who understands what makes themselves tick. Fear doesn’t come from just the monster in the closet. Fear comes because of the unknown, commitment, or anticipation of negative consequences. When we ask for someone’s help we are asking them to help with the unknown.
We are the great flexible, adaptable society. The dark side of that is the fear of anything that might affect those attributes. What if I commit to making a phone call and it’s a sunny day and I want to ride instead. Well, we do commit to things, to paying the mortgage, going to work, taking the kids to soccer practice. How do we overcome the fear of commitment when it comes to involvement with horses?
Let’s say I ask Bill to call a few people about holding a horse show. Bill has agreed the idea is a great one, and is very enthusiastic, offers to sponsor a fence and the use of his tractor. But he won’t make the phone calls. Why? Because there is fear. How much time is that going to take, what if the people called say no- rejection is a powerful force, will I be mired-in and be asked to do more things that I don’t have time for. Bill is afraid. He would never think that, he just thinks that he doesn’t have enough time. The truth is he is afraid of the unknown, of what this effort will mentally cost him, of losing time, of being rejected.
We are in an era where we are all VERY busy, we are too busy. That is not going to stop, so we need to determine methods that are easy for a very busy person to work with. How do we organize an effort so that it is in a digestible time-bite? Perhaps part of it is supplying all the needs. If I need you to cut out circles, here’s the paper, the scissors, the circle stencil, and I’ve timed it, should take you about 1 hour. Now it is known, a beginning and end, and I have an idea of how long it will take- and it’s not too long!
Then there is the great Unaware. The majority of equestrians who own horses don’t own the place where the horse lives. They are ignorant of how regulations affecting the property owners will eventually affect them. They are ignorant about how regulations affecting veterinarians, feed mills, etc will affect them. How do we engage these individuals to understand their voice is needed to ensure there is property to house and ride their horse, etc. In this case we need to educate them, but then we also have to deal with the fear of involvement as above.
We are not at a loss of problems facing the horse industry, but I believe the number one problem is the engagement of the horse riding and loving population. And for that engagement I think we have to overcome the Fear, Ignorance and Time constraints.
To wit; lack of youth involvement – Ignorance (less kids know or experience horses), Time (pack in between their already jammed schedules)
Boarders raising their voices about land and use issues: Ignorance, Time, Fear
Support for industry sectors such as racing: Ignorance, Time, Fear
I can keep going, but I suspect you’ve got the point.
What do YOU think are the major issues preventing people from becoming active in the expansion, use and regulation of horses? Better yet, what ideas do you have to help change this, to overcome these three or more obstacles? And who is the chicken that is going to do all of this? Where are the leaders for our industry? Where are the FUTURE leaders of our industry?
You can start to see the complexity of the issue. Life in today’s world is complex. Writing computer programs and developing financial instruments and fighting terrorists is complex. Yet, we do that every day. So we CAN handle complex situations, we just have to be willing to.
Oh, oh, oh, what’s that? Hey, the oven timer just rang, I’ve got to pull the cake out. Anyone interested in helping put on the frosting?